The Pseudocracy Takes the “Com” Out of “Communication”

Yes, most of us will remember Marshal McLuan’s dictum, “the medium is the message,” the message of which is there is no message except the experience of the medium.  More charming even than this dictum were two examples of it in popular culture: Henry Gibson’s utterance on Laugh In, “Marshal McLuan, what’re you doin’?” and, in a Woody Allen film, Allen’s character and another character in line to see a movie, chatting about McCluan, whereupon McCluan himself appears, as himself.

Electronic media and the pseudocracy, with regard to “political communication,” have . . . . what?  Expanded, perfected, refined (?) the mode McLuan characterized.

Thus, we experience what have been called “dog whistle politics.” Politicians, political machines (literally: computers), surrogates, and consultants utter, by various means, words, phrases, sentences, and memes meant solely to induce masses of people to react, non-rationally, immediately, reflexively. “Government takeover” is such a meme. “Heartless budget,” from the Dem side, is another. All Parties and various parties may seemly evoke panic with “time is running out,” “disaster [in an upcoming election] looms.” After the whistle is blown, we dogs are, in addition to reacting, click on the link to give money, or at least to remain in a state of perpetual, unreflective, simmering rage.

Thus, the “com” in “communication” has been removed. We are not being communicated with. We are being -municated to. Sometimes the phenomenon or mass-practice takes on paradoxical, parodic form. For example, a cable crooner (the political persuasion matters not) may ask “us” (it isn’t personal; it just seems that way) to weigh in on a “poll,” using our phone, which we carry around, more or less like a dog with a toy. “Tell us what YOU think.” Right. We use the phone to communicate with the floating image on a screen. As if!

Consider the extent to which you, as a political pet of one kind or another, are kept barking, are inundated constantly with -municative noises: questions, statements, phrases, words, pictures, “memos,” memes, “messages,” loud music, etc., all operating as jolts of electricity to make your mental tendons contract like one of Frankenstein’s-Monster’s limbs, as he lies on the slab. Please know, as I assume you already do, that no one wants to hear from you. It isn’t an exchange.

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