I was going to title this “The Assault on ‘Reading.'” but that sounded to curmudgeonly. Here’s an example of what I mean by the redefinition of reading:
I go to a site online to read a brief article–a blog post. The site could be CNN or ESPN or a newspaper. I find my way to the piece. As I’m attempting to read it from top to bottom, as I have been taught, according to the old Gutenberg-print method, advertisements pop up in boxes, or maybe the piece is encased on all sides by advertisements, like an artifact packed in cotton. Anyway, these things distract my reading, at least according to the way I read. But maybe the common form of reading now is to be able to “read” (see, hear) many texts at once, or at least to place them in your reader’s field of vision.
What’s more common every day is the presences of videos, so going back to my example, above or below the article will be a small “screen” (box). I may have choice of clicking on an arrow–or I may not. The video might just start. Then, in another, smaller box elsewhere on my screen, another video will be cued and will probably start on its own. So before I start reading the article, I have to take note of and deal with one or two videos (and their noise).
The conservative in me–not politically conservative but, well, old fashioned–is tempted to say that the technological culture is doing away with conventional reading, which I’ll define simply as reading one thing at a time. The culture needs to hurry and harry us because it seeks attention, which–in theory–means more money coming in, for every distraction comes with another “opportunity” (temptation, baiting) to be confronted with a visual, textual, or aural pitch for a product or a service.
Obviously, the old way of reading is just that: a relic. At least online this is the case. I still read novels (printed on paper or “printed” on Kindle) the old way–more or less one word, phrase, clause, sentence, line, paragraph, page (etc.) at a time, although of course I have different speeds and techniques, including speed-reading ones (in the event I’m getting bored–but if I get too bored, I simply stop and go to another book).
I wonder what the effects of the new reading will have on people’s brains, their argument- or narrative-processing equipment, so to speak. What effect will the new reading have on logical analysis? On genre? That is, will a typical article/essay/piece/story become shorter and shorter, and more hastily slapped together to keep up with the speed of multiple virtual conveyor-belts?
At any rate, the new reading has to have multiple consequences related to Orwell’s classic essay, for Orwell focused in part on the extent to which we are lulled or distracted by bullshit. Orwell was over the top in concentrating on jargon, euphemism, and “long words,” but his overall point about being dulled, lulled, and distracted obtains. I think online we’re meant not to think with some degree of patience and discernment about units of expression–an article, a line of argument, a narrative unit, , etc.
Wither “close reading”? Wither concentration? (Wither words like “wither”?!) It all rather seems like a vast, ceaseless magic trick, with multiple levels of misdirection. Good luck to us.