Ladies and Gentlemen, Everyone: I too recoil at the very idea this question poses.
However, because Trump is so transparent about his racism, bigotry, misogyny, self-absorption, cynicism, disrespect for the press, disrespect for all citizens (perhaps most especially his followers), indifference to knowledge about policy, absence of curiosity about issues, disdain for charity (as a concrete practice and a spiritual attitude), fondness for the grotesque, hatred of process, willingness to commit war crimes, desire to flout law and custom, and so on, his candidacy cumulatively amounts to an eff-you to everything and everyone. So much so that only people like him and people suffering from some kind of mental disorder or other generator of extreme irrationality it seems, will vote for him.
Of course, it would be easier if he would simply state, “I don’t care about anything or anyone, including myself.” True, he boasts about possibly being the only person to run for the presidency and make money off it. I think he means make money immediately, as Bill Clinton (for instance) has certainly cashed in. But he seems so reckless that even cynical profiteering seems beyond his interest and capability. In a way, he’s an imitation grifter; he can’t really even get that right anymore.
It’s also true that he could be elected president. That tells us much about the United States, about White Americans especially, and about the derangement caused (through no fault of Mr. Obama’s) by the election, twice, of Barack Obama–combined, of course, with willful ignorance, White Supremacy, bizarre White fantasies, and Whites’ own self-loathing. Can a nation that elected Barack Obama president turn around and elect Trump? Probably not, and of course I hope not, but you just never know about White Americans, and let’s face it, that’s whom we’re talking about. The number of Asian Americans, Latino/a Americans, African Americans, Native Americans, and citizens from other groups who will vote for Trump will hardly register in the data. He is the candidate of disturbed and disturbing White America, or that section of White America that is so disturbed and disturbing. That Fox News and other similar outlets assist Trump is all you need to know about them and their viewers, readers, listeners. There’s simply no way to get around that. By helping him, they, too, have dropped whatever scraps of pretense they held onto.
At any rate, Trump’s candidacy seems to say this: “I hate you all, I am the apotheosis of much that’s wrong with your country, and I dare you to vote for me anyway. Did I mention I hate you?”
So, yes, even though Trump’s candidacy is all about dishonesty (he has probably set a record for lying–it’s not a close call), it is also about doing away with rhetoric that is in any way subtle, within bounds, and traditionally persuasive. It’s as close to an “honest” punch in the face as it can get, and, not surprisingly, Trump also “honestly” encourages violence at his rallies and in the streets. Can American handle this kind of “truth” about itself? We’ll see.